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Archive for the ‘Marketing’ Category

the impact of the COVID-19 pandemic on business and the role of data analytics in the crisis/ post crisis business environment.

Specification The process you follow should reflect the following phases: A Literature review of academic research on how Data Analytics is helping us combat the Pandemic Crisis. Only peer reviewed and official sources should be used (TUD library databases, google scholar or documents from government and official bodies). Reading, notetaking, extraction of key ideas and […]

Strategic Marketing

The module assessment comprises of one individual REPORT Individual Report Task: Develop a strategic marketing plan for Wilmar International for a period of five years, Include effect of Pre & Post Covid. Some examples of the prospective areas of focus could be (but not limited to):    Branding strategy    Internal marketing strategy    Social media marketing strategy. […]

Marketing

Marketing is undergoing a revolution in big data analytics. This case study explores some techniques of data-driven marketing issues.  Your analysis must address the following questions: What are some third-party data used by Target and what is your opinion of the ethics of this?  What are “life events” and why do marketers regard them as […]

Marketing Management

kindly find the attached files: – The word document is for general info and instructions – The powerpoint presentations for subject and topics (for each week one journal) – The PDF file is an example shared by our professor from previous students (journal A got an A mark and journal B got a B mark) […]

marketing plan

You are to add the next section of your marketing plan which is the segmentation/target marketing strategy section.  Since you are eventually going to be turning in one plan it is a good idea to just add each section to the sections completed in prior weeks.  Hint—make sure you understand the difference between target group […]

Test

This test consists of 5 essay type critical analysis questions. Graduate level analysis of each question is expected. Research is required and a minimum of three references for A level work. A one page analysis for each question is expected. Each question has a value of 20 points for a total of 100 points for […]

case analysis

we will work with the data in the case to write a memo in which you address the following questions:1.    What themes do you find in the data that help you understand what this brand means to consumers?2.    Based on your analysis of the data, how would you evaluate the health of the Nestle Crunch […]

focus group reflection

1. Use this opportunity to reflect back on the focus group method itself and how it functioned. What worked well, what could be improved? 2. What would you do differently? What were the key lessons learned for you? What skills would you want to develop/prepare for if you were to implement and moderate a future […]

Any topic (writer’s choice)

Assessment 3: Learning reflection overviewWord limit: 2,000 words (+/- 10%)Weighting: 35% The aim of this assessment task is to develop your critical thinking skills and to use these toreflect upon your own learning of marketing theory throughout this course. You are required to write a reflection on your learning and how your views of marketing […]

Sentiment Analysis

Check out the website  https://www.social-searcher.com/social-mention/ .  At lot of interesting information can be found there, especially for Sentiment Analysis. SA is an emerging research tool for following how a brand is perceived by the public. But this system isn’t perfect. On that website, search for a brand or business (or even a person). After the […]

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