week 7 D

Order Description
1. How is a line extension defined? What examples might you share with the class?
2. What are your impressions of having co-branding policies? What other observations might you share?
3. How would you identify the core brand attributes of Apple?

week 7 D

Order Description
1. How is a line extension defined? What examples might you share with the class?
2. What are your impressions of having co-branding policies? What other observations might you share?
3. How would you identify the core brand attributes of Apple?

week 7 D

Order Description
1. How is a line extension defined? What examples might you share with the class?
2. What are your impressions of having co-branding policies? What other observations might you share?
3. How would you identify the core brand attributes of Apple?