Paper details

Write a two-page paper in MS Word, using APA 6th edition guidelines, which addresses the selected organization’s (Toyotas) mission, vision, and value statements. Discuss how the organization’s self-perception with regard to mission, vision, and values relates to the public perception of the organization’s mission, vision, and values. Determine if there is congruence between organization’s perception and the public’s perception

Create a 450-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team’s research:

•Create a new positioning statement and strategy for the product/service.
•Justify the position strategy.

Cite a minimum of six scholarly sources.

Format your paper consistent with APA guidelines.

Please see attached paper from last week to help with this project.

Thanks and let me know if there are any questions.