Order Description
Doing Apple Inc. SOSTAC model Marketing Plan in the UK.

For Marketing section: focus on iPhone

Contents:
SOSTAC

PLEASE FOCUS IN THE UK MARKET ONLY.

S – Situation Analysis (Where are we now?)
O – Objectives (Where do we want to be?)
S – Strategy (How do we get there?)
T – Tactics (How exactly do we get there?)
A – Actions (Who does what, when, how?)
C – Control (How do we know we will get there?)

1. Introduction
– Company background, industry overview

2.Situation analysis
– PESTEL Analysis – have to be in the UK and engage with Apple Inc.
– SWOT Matrix (use bullet points)
– TOWS Matrix ( use bullet points)
– Competitor Analysis
– Industry Analysis
– Buying behaviour

3. Objectives (are set based on W and O)
– Mission and Vision creating n delivering value
– SMART Objectives (Need 3)
– Segmentation
– Targeting
– Positioning

4. Tactics
– 4Ps for iPhone

5. Actions
– Some example of improvement

6. Control
– Evaluation monitoring; control plan implementation

7.Conclusion

i will upload an example of the Coursework.

Order Description
Doing Apple Inc. SOSTAC model Marketing Plan in the UK.

For Marketing section: focus on iPhone

Contents:
SOSTAC

PLEASE FOCUS IN THE UK MARKET ONLY.

S – Situation Analysis (Where are we now?)
O – Objectives (Where do we want to be?)
S – Strategy (How do we get there?)
T – Tactics (How exactly do we get there?)
A – Actions (Who does what, when, how?)
C – Control (How do we know we will get there?)

1. Introduction
– Company background, industry overview

2.Situation analysis
– PESTEL Analysis – have to be in the UK and engage with Apple Inc.
– SWOT Matrix (use bullet points)
– TOWS Matrix ( use bullet points)
– Competitor Analysis
– Industry Analysis
– Buying behaviour

3. Objectives (are set based on W and O)
– Mission and Vision creating n delivering value
– SMART Objectives (Need 3)
– Segmentation
– Targeting
– Positioning

4. Tactics
– 4Ps for iPhone

5. Actions
– Some example of improvement

6. Control
– Evaluation monitoring; control plan implementation

7.Conclusion

i will upload an example of the Coursework.