Order Description
The Academic Area: Marketing
The Window of Analysis: Industry
Data Collection Method: Interviews/Questionnaires/Surveys
Theories/Key Authors: Consumer Behaviour Theory and Marketing Strategy, Economic Theory (Adam Smith), Customer Value-Based Theory (Alderson)
Main Themes:
– Nationals vs. Expats
– Social Media Effect
Topic: Consumer Behaviour Effect on HORECA (Hotels, Restaurants and Cafes) in Kuwait


Topic: Consumer Behaviour Effect on HORECA (Hotels, Restaurants and Cafes) in Kuwait


Order Description
The Academic Area: Marketing
The Window of Analysis: Industry
Data Collection Method: Interviews/Questionnaires/Surveys
Theories/Key Authors: Consumer Behaviour Theory and Marketing Strategy, Economic Theory (Adam Smith), Customer Value-Based Theory (Alderson)
Main Themes:
– Nationals vs. Expats
– Social Media Effect
Topic: Consumer Behaviour Effect on HORECA (Hotels, Restaurants and Cafes) in Kuwait


Order Description
The Academic Area: Marketing
The Window of Analysis: Industry
Data Collection Method: Interviews/Questionnaires/Surveys
Theories/Key Authors: Consumer Behaviour Theory and Marketing Strategy, Economic Theory (Adam Smith), Customer Value-Based Theory (Alderson)
Main Themes:
– Nationals vs. Expats
– Social Media Effect