In a response of 500 words, please discuss the following marketing research concepts:

1.  focus groups
2.  conjoint studies
3.  scanner data
4.  surveys

In a post of 300 words, thinking about the organization Best Buy, what do customers expect?  What do they say about customer satisfaction? Do customers tend to be loyal?  Why or why not? How do you think they measure quality? How would you measure it if you were in charge? What advice would you give the organization based on your takeaways from this class and your experiences or perceptions with the organization?

We have seen each week that Marketing is a relationship. In light of the quotations below, in a post of at least 200 words, discuss how these passages relate to marketing and to life in general, especially as a Christian.

Therefore encourage one another and build each other up. I Thessalonians 5:11

Think about that set of words for a second:  “lift others up”.  It’s your job to find passionate people, hoist up their conversations, shine a light on their lives, raise the sails of what they care about, and connect them with companies that care to have a real relationship – one that transcends a Twitter feed (Phillips et al., 2010, p. 143)

In a response of 500 words, please discuss the 5 marketing strategies below.  When is each particular strategy most effective?  Give examples of who is effectively using that strategy.

1.  Ansoff’s Product-Market Growth Matrix
2.  BCG Matrix
3.  The GE Model
4.  Porter and Strategies
5.  Treacy and Wiersema Strategies

In light of the quotations below and your reading this week, in a post of at least 200 words, discuss how these passages relate to marketing  Does this intertwine with a Christian worldview?

Start running—and never quit! No extra spiritual fat, no parasitic sins. Keep your eyes on Jesus, who both began and finished this race we’re in. Study how he did it. Because he never lost sight of where he was headed—that exhilarating finish in and with God—he could put up with anything along the way: Cross, shame, whatever. And now he’s there, in the place of honor, right alongside God. When you find yourselves flagging in your faith, go over that story again, item by item, that long litany of hostility he plowed through. That will shoot adrenaline into your souls!  Hebrews 12:1-3 (The Message)

A movement isn’t a movement unless you move toward your goals in a significant way.  That’s why, in the very beginning, way back before Chapter 1 – you need to set your goals and ask yourself what success looks like (Phillips et al., 2010, p. 155)