Please read and analyze in about 4-5 pages the attached case study on LAN Airlines.

We are supposed to use the frameworks and concepts that we learned in our MBA Strategy course to articulate the issues facing LAN Airlines at the time of the case.

Goal of this analysis is to identify the strategic problem the firm faces, develop a coherent and cohesive set of options based upon your analysis, and provide a recommendation on a course of action.

Please stay with in case boundaries; do not conduct any outside research.
Main Class Concepts

PEST
• Political Factors
• Economic Factors
• Social Factors
• Technology Factors

Industry Structure Analysis

Value Chain Analysis

Competitive Positioning