strategic plan for Sheraton Fiji Resort
Paper details:

Sheraton Fiji Resort is facing new, vigorous competition. You have just become a senior manager and are required to develop a strategic plan for the next two years.

As part of your report, provide a brief initial overview of the resort including a brief SWOT analysis and the five production systems used. Then make recommendations for:
a) The key strategic planning steps that need to be taken. b) The key strategic marketing decisions that need to be made (referring to the 4Ps of marketing and customer relation management).
c) The key recruitment/selection processes for new employees that will be required.