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Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry

Starbucks Vs. Ethiopia corporate strategy & Ethical sourcing in the coffee industry

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What is the details of the partnership proposed by both parties (Starbucks & the Ethiopian government)? (2%)
Explain the source of the strategic conflict between Starbucks & the Ethiopian government? (2%)
Analyze the market position of the Ethiopian farmers using Porter’s 5-forces as a frame of reference? What do you conclude? (3%)
What is the role of certification systems? Argue your answer using Porter’s five forces as a frame of reference? (3%).


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