Price Sensitivity – Marketing
An important segmentation technique for a variety of industries as mentioned by Masiero and Nicolau (2012) is price sensitivity. Do you think that this is restricted to industries such as tourism or are there other industries that this is applicable to as well? Why are these industries so sensitive to price while others are less?

Price Sensitivity – Marketing
An important segmentation technique for a variety of industries as mentioned by Masiero and Nicolau (2012) is price sensitivity. Do you think that this is restricted to industries such as tourism or are there other industries that this is applicable to as well? Why are these industries so sensitive to price while others are less?