Peppers
MGT 3345

Creativity Exercise in Design
After reading Pink’s chapter in A Whole New Mind on Design, exploring the resources I’ve posted on Moodle, and discussing in class, you should be able to answer the following questions about Design thinking:

1. What is Design? What are some definitions?
2. Why does design matter?
3. How does one evaluate design as “good” or “bad”? The two criteria for evaluating design are (‘left-brain’) “utility” and (‘right brain’) “significance.” What are some of the trends in “significance” in design?

Part I: Acts of Attention

Collect for yourself and bring to class a Design Notebook, as described in A Whole New Mind’s Portfolio section after the Design chapter: examples of what you see/feel are “brilliant” and “terrible or annoying” design. Your examples can come from anywhere, depending on what you pay attention to and/or areas of your particular interest — interior spaces, architecture, fashion, work or professional processes or experiences, electronics, furniture, hairstyles, logos, websites … the list could go on. You could choose to focus on good & bad examples in one area of interest (e.g., brilliant and terrible shoes, or logos, or cars, or ?) or feel free to range among whatever catches your eye.

Collect your Design Notebook entries in visual/written form that can somehow be imported into an electronic collection (take pics with your phone, scan from magazines or your own sketches/notes, snip/capture online images, use an app that lets you draw …) As you collect, and/or once you compile your collection, learn from what you’ve collected by trying to articulate whatever patterns you see, how the various examples succeed or fail on “utility” and “significance.”

Part II: Application (for your Report)

Peppers
MGT 3345

Creativity Exercise in Design
After reading Pink’s chapter in A Whole New Mind on Design, exploring the resources I’ve posted on Moodle, and discussing in class, you should be able to answer the following questions about Design thinking:

1. What is Design? What are some definitions?
2. Why does design matter?
3. How does one evaluate design as “good” or “bad”? The two criteria for evaluating design are (‘left-brain’) “utility” and (‘right brain’) “significance.” What are some of the trends in “significance” in design?

Part I: Acts of Attention

Collect for yourself and bring to class a Design Notebook, as described in A Whole New Mind’s Portfolio section after the Design chapter: examples of what you see/feel are “brilliant” and “terrible or annoying” design. Your examples can come from anywhere, depending on what you pay attention to and/or areas of your particular interest — interior spaces, architecture, fashion, work or professional processes or experiences, electronics, furniture, hairstyles, logos, websites … the list could go on. You could choose to focus on good & bad examples in one area of interest (e.g., brilliant and terrible shoes, or logos, or cars, or ?) or feel free to range among whatever catches your eye.

Collect your Design Notebook entries in visual/written form that can somehow be imported into an electronic collection (take pics with your phone, scan from magazines or your own sketches/notes, snip/capture online images, use an app that lets you draw …) As you collect, and/or once you compile your collection, learn from what you’ve collected by trying to articulate whatever patterns you see, how the various examples succeed or fail on “utility” and “significance.”

Part II: Application (for your Report)