I am writing to request a research paper. My topic would be multinational corporation in Asia and I will be focus on the case Starbucks in Korea. The main ideas is that I would like to know as a american origin company how Starbucks adjust its strategy to the Korean market. As I found that Korea has a really high density in cafes and people drink it really often. I also realized that Starbucks Korea is strongly bind to technology so I would also like to look into this aspect how they market their brand through media and apps… The paper will be 5000 words exclude bibliography.
Multinational corporation in Asia case study Starbucks in Korea
April 1st, 2017