this project is so important , you need to read the instructions carefully and you need to understand everything before you start , this paper about Marketing plan so make sure you read the instructions and do your best please , message me if you need anything .

Introduction to Marketing (MKT 333)

Project #2

Marketing Plan
Due: Wednesday, December 9th

Points: 150 (Points will be given for content and professional format.)
Each properly completed marketing plan will contain the following:

1. Mission Statement
2. Situational analysis
Market Summary
Market Demographics
Market Needs
Market Trends
Market Growth
SWOT Analysis
Competition
Keys to Success
Critical Issues
3. Marketing Strategy
Marketing Objectives
Target Markets
Positioning
Marketing Mix
Goods & Services Mix (product strategy)
Price
Promotion
Place (distribution)
Customer Relationship Management (CRM)
Market Research Needs
4. Financials (projections)
Break Even Analysis
• Each marketing plan will be for a proposed (currently non-existent) business. Finance and Accounting majors are encouraged to choose a relevant, service-based company.

• Each marketing plan will be prepared in written presentation format, worthy of presentation to a financial institution or Board of Directors.

• Each marketing plan will be due no later than the beginning of class on Wednesday, December 9th