. Companies perform these market surveys in order to improve their performance. Most companies need multiple options to perform better in their fields. It is common knowledge that information is one of the most important assets that a company could have. Companies make a lot of decisions based on the knowledge that they have, this information also assists them in identifying the wants and needs of the customers that they have or want to get and how to manage it properly. The company is then able to address or solve the concerns. There are many advantages to professional telephone surveys for a firm to do its