ASSIGNMENT, PLEASE READ ALL DIRECTIONS: THIS ASSIGNMENT SHOULD CONTAIN more than just the prompts, it should have evidence of your application of the material in your personal and professional lives.

Journal Prompt One:

Students will reflect upon their criteria to evaluate a hospitality service. Students will develop a David Letterman top ten list of attributes of quality service. Each attribute must accommodate a rationale for its inclusion on the list.

Journal Prompt Two:

Students will analyze a service encounter by using the five dimensions of SERVQUAL. From a consumer perspective which two dimensions are the most important, include rationale. Are these five dimensions enough to quantify the service experience, explain.

Journal Prompt Three:

From Chapter 11 apply the concepts of the Types and roles of Service scape to and organization you are familiar with.

Journal Prompt Four:

Please comment on the posted video.

Journal Prompt Five:

Go to the Google Home page www. Google .com

On the lower left of the homepage you will see a link for advertising, click

Scroll down the page until you see a yellow framed ad that says Kids Bunk Beds with the link Search Ads below it click Search Ads

Next Scroll all the way down page near the bottom where you will see a red background ad for Manitobah Mukluks below that you will see a link for See All Ads, click there.

You will now see a group of short videos listed below, please view the one on Manitobah Mukluks and the one for Grubhub.

In your journal, explain how both operations could be effected by good or bad quality service.