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Do you think a company’s decision to use a positive NPV should be based on the economic profitability and the acceptance by the firm’s culture?

Do you think a company’s decision to use a positive NPV should be based on the economic profitability and the acceptance by the firm’s culture? Why or why not? Remember, the culture may be different in a global situation. (100 words)
2. What is marginal cost?
3. What are cost allocation models?

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