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Critical Thinking and Persuasion for Business

You are an analyst for BuckStar Coffee (BC), a publicly-traded coffee retailer which has accumulated excess capital over the past five years. Your boss, the CEO, has appointed you the Capital Improvements Committee to explore two possible uses of the excess capital for an expansion project. Your boss has asked you to write a memorandum to the Committee in which you recommend one alternative over the other. Your recommendation should be presented in the Two-Criteria, Two- Alternative Decision Template (handout).

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