Option #2: Balancing Local Standardized Products Globally

In this assignment, you will analyze the balance of local standardized products globally. In your essay, include the following:

Explain the company’s global strategy. Discuss how cultural differences are considered and managed. Suggest a plan or strategy for future global growth.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. (The CSU-Global Library is a good place to search for research sources.) You must include a minimum of three credible outside references.

Your paper should be 2-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements.