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Chapter 1 Discussion Question

In Chapter 1 our author provides several examples of companies that entered new new global markets without success, or with dismal failure. As the CEO of a growing sporting equipment and apparel company you would like to enter the emerging market of India in order to expands sales and develop new revenue streams. Please provide us three strategies (look up the definition of a strategy) to gain the information necessary to ensure your successful entry into this new market.Instructions:Each discussion post assignment will be worth a maximum of 10 points.a. Your response to the instructors original question will be worth up to four (4) points.b. You will receive up to two (2) points for asking a solid question or making a defendable critique of another students response to the instructors post;c. Finally, you will receive up to four(4) points for:1. thinking about the question/critique and defending your original post;2. thinking about the question/critique and modifying your original post;3. or, if you did not receive a question to your post, find another students post that has received a question/critique and respond to that question/critiques as though the student post had made made by you you are coming to their defense!.d. I will be looking at the quality of your comments and insights to determine the number of points awarded.e. I will expect professional civility in your discussion.f. Please know that a statement such as I agree with the professor!, or I disagree because I think the statement is not true! does not qualify as a substantive and thoughtful comment of support or defendable position of disagreement. You must give a basis for your agreement or disagreement.g. Questions directed to other student responses must be also have some defendable basis why are you asking the question is the question based on some other reading or some experience in life that has resulted in a different view on this issue.

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