Pricing is a very strategic part of marketing. And, yes, we know that price is one of the four Ps and is usually referred to as a tactic. However, when an organization is setting strategic objectives, price is a critical factor to meeting the objectives. However, it is relatively rare for companies to increase prices. […]

The case for this section (Cats, Kibble and Cable TV) begins on page 387 of the text.The questions to be answered are spread throughout the case: Task #1: Understanding the Data has six questions. Be sure to answer “why” for each question, not just provide an answer of “yes” or “no”.One question after Table #1.Two […]

Description of Position paper Minimum – 500 words What is a position paper? In a position paper, you must select a controversial topic one that has multiple sides or reasonable options. A position paper is an argument in favor of a perspective as well as an argument again the other or alternative view.What is a […]

Article: 1.  Keller, Kevin Lane. Building customer-based brand equity (CBBE): A blueprint for creating strong brands. Cambridge, MA: Marketing Science Institute, 2001. {Please see the attachment} Podcast: 2. Podcast: Netflix Versus the World, WSJ, 2019 https://www.wsj.com/podcasts/the-journal/netflix-versus-the-world/f191b649-bf94-4cfa-91f1-0651b4f55f56 ————————————————————- DISCUSSION QUESTIONS 1. Customer-Based Brand Equity (CBBE): How does this customer-based brand equity model help create stronger brands? […]

This a project about virtual reality banking service. Please write 2 pages about the key industry insight and key customers insight. Our job is to sell an application to the bank with many millennials customers who have extra money but don’t know how to manage their finance, including financial investment.

Attached to the order are the papers instructions. Please feel free to ask me any questions. You’ll only be doing this after step 3 as I will complete step 4 after the papers done. I would of course want to know what your media suggestion is so it’s easier for you to write but also […]

Developing and Implementing a Marketing Plan Course Touchpoint MBA640 Thus far, I hope youve found this course and the subject of business marketing to be both intriguing and informative  to your professional goals. Through your course projects and reading materials, you now understand the value of analyzing consumer behavior and the difficulties of doing so […]

Project 3 Scenario Transcript MBA640   It is early Friday morning and you are already looking forward to a relaxing weekend when you receive a call from the CEO of MCS, Jillian Best. Good morning, can you be in my office by 9AM? she asks. There is someone I would like you to meet. Lately, […]