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Archive for the ‘Marketing’ Category

Any topic (writer’s choice)

each question needs one page, a total of 3 pages. Thank you. 1. After watching this video, please give 4 fully explained reasons why you do or do not agree with these patent reform proposals.https://www.youtube.com/watch?v=H4bxzKR7MQs&list=WL&index=19&ab_channel=PolyMatter 2.  Define Innovator’s dilemma, and give an example of a company that failed because it would not innovate.  In retrospect, […]

crisis communication

The first part should report on what GM did wrong in managing and communicating the crisis with the original model in 1960.The second part of the assignment should be your recommendations for how GM should proactively address potential safety concerns that will likely surface when the company introduces a brand new Chevrolet Corvair in 2021. […]

marketing

its a discussion board assignment. In chapter 19,marketing, you are learning about direct marketing. For your discussion topic this week, discuss one form of direct marketing, give an example of a company that uses this type of direct marketing, and discuss how effective you think this type of direct marketing is from your personal perspective. […]

SBP assignment

I have attached an SBP example and the case file for the example. I also attached the case file for my SBP which is the “how to win in an omni channel world”. Please use the SBP example as a guide while creating the SBP. Grading rubric:Short introduction with an encapsulation of the article    […]

Retailing

Without specific questions listed, have an open dialogue on the topics listed below. From you own personal experience shopping at various stores, how do you feel store types address the issue of differentiation and uniqueness?  Consider the competition among Types of Retailers – convenience stores, wholesale clubs (Costco, Sam’s Club), supermarkets, category killer stores (Dick’s […]

Any topic (writer’s choice)

My parts are:1.  Explain how your built Website will be used to promote your concept, Impact of tourism (approx. 45 million a year), Availability2.  convenience of parking3. Traffic flow near or by your restaurant (must be as realistic as possible depending on the location of your business)4. Distances from freeway exits and downtown (congested areas)5. […]

Any topic (writer’s choice)

My parts are:1.  Explain how your built Website will be used to promote your concept, Impact of tourism (approx. 45 million a year), Availability2.  convenience of parking3. Traffic flow near or by your restaurant (must be as realistic as possible depending on the location of your business)4. Distances from freeway exits and downtown (congested areas)5. […]

Any topic (writer’s choice)

My parts are:1.  Explain how your built Website will be used to promote your concept, Impact of tourism (approx. 45 million a year), Availability2.  convenience of parking3. Traffic flow near or by your restaurant (must be as realistic as possible depending on the location of your business)4. Distances from freeway exits and downtown (congested areas)5. […]

Developing and Implementing a marketing plan

Developing and Implementing a Marketing Plan Course Touchpoint MBA640 Thus far, I hope youve found this course and the subject of business marketing to be both intriguing and informative  to your professional goals. Through your course projects and reading materials, you now understand the value of analyzing consumer behavior and the difficulties of doing so […]

“What is Strategy?”

Article summary, professor gave us an article and we need to answer the questons (see attachment) base on the article. “What is Strategy?” Porter, Michael E., Harvard Business Review, November 1996https://iqfystage.blob.core.windows.net/files/CUE8taE5QUKZf8ujfYlS_Reading+1.4.pdfarticle link

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