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For this individual assignment, you are asked to produce a fully referenced Industry Briefing Paper for the Marketing Director of a company of your choice. Note, the size/scale of your chosen organisation [SME, multinational, domestic vs. international], industry/market sector) will be important when writing up your implications for this paper! The paper needs to be […]
Archive for the ‘Marketing’ Category
Any topic (writer’s choice)
February 7th, 2021 
six macro forces that marketing leaders ought to take into account when developing a marketing strategy. Choose one of the macro forces and write a brief post on how that macro force can impact a marketing strategy. Provide at least one example from a company that has had to confront that macro force and describe […]
Proposal and Preliminary Annotated Bibliography
February 4th, 2021 The two main foci of this class are (a) the study of sound and aurality as a social, technological and aesthetic practice, and (b) the relationship between these aural practices and related or associated visual media. With this in mind, this paper should engage some aspect of either of these questions. Ideally, your paper will […]
Any topic (writer’s choice)
February 4th, 2021 1. Some marketing researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: is the best marketing research quantitative or qualitative? Support your perspective with evidence from a […]
MARKETING HOMEWORK
February 3rd, 2021 https://hbr.org/2020/11/case-study-when-your-brand-is-racist Learning Objectives:To introduce an abbreviated case studyTo develop your critical thinking skillsTo help prepare you for the case portion of our class Introduction:In this abbreviated case study we meet Shawn, a senior brand manager at Cork Beverages located in Nashville, Tennessee. In this case, Shawn is working with Carla, Chief Marketing Officer, and Eric, […]
Discussion
January 29th, 2021 *Give an example of a specific product whose value is perceived differently by the customer and the business supplier. (Let’s try to expand beyond the ones mentioned in the textbook, although they should give you some ideas.) *Identify these differences in value and provide an explanation of why final consumers and business suppliers might perceive […]
The art of the selfie
January 29th, 2021 “Write an essay (with introduction and conclusion) on the suggested topic.Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.Support your ideas with relevant arguments and examples (in-text […]
Supply Chain and Logistics Management
January 28th, 2021 InstructionsSupply Chain and Logistics ManagementWatch the following video (just over 11 minutes) by clicking on the link below:MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070Click here to view a transcript of the video.After viewing the video, answer questions 1 and 2, and select one […]
reflection
January 28th, 2021 For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on […]
Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing. Choose one global company/brand
January 27th, 2021 Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing.Choose one global company/brand and analyse the extent to which it uses a glocal approach (i.e. standardize and adapt their marketing mix) in their […]
Posted in APA (edition "APA 6"), Marketing 
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