Writing your reflective essay Towards the end of the semester you can start to look at constructing your reflective essay and video. Using your weekly reflections as raw data, think about how your understanding of marketing has evolved. Can you identify three illuminating moments, that is ah-ah! moments, that really advanced your understanding? Choose 3 […]

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing […]

For Assignment 2 you will create a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product. 1) Define and explain each of the following tools/concepts below. The strategic planning processS.W.O.TMarket SegmentingTarget MarketingProduct PositioningOfferings: product, price, and service.2) Use […]

The paper should be written in English (either US or UK spelling), font 11 or 12On your first (cover) page, include your full names and the topic chosenThe paper shouldnot exceed 1500 words (excluding references) and should notbe less than 1000 wordsThe paper should include a minimum of 5 scholarly references (e.g. books, book chapters, […]

Write a press release /announcement from the angle of the Company to respond the issue (ineither English or chinese ) and prepare a mock QA list of at least 10 questions and answers (ineither English or chinese for media inquiries as personal assignment . Response is a ssume d tobe issued within 48 hours , […]

Question Write a case study on American Red Cross (focus on global brand not regional offices), answer these questions in essay form:1.    How strategic is this brand in the NGO marketplace? give examples of key differentiators of this brand from competitors? does it have good marketing and branding consistency of look + feel and key […]

The plan is that you need to make a presentation selling our Marketing plan to the head of Marketing. You are all creating PowerPoint slides and audio recordings of or piece of the marketing plan you made in Part A. Also, identify X/Y/Z from the financial document.

The plan is that you need to make a presentation selling our Marketing plan to the head of Marketing. You are all creating PowerPoint slides and audio recordings of or piece of the marketing plan you made in Part A. Also, identify X/Y/Z from the financial document.

Develop an Innovative Marketing Initiative Using the Access Strategy1.    Select a company or a business of a company. Why did you choose this company? What is the business challenge that you aim to solve with the Access strategy? 2.    What is your specific business objective? Is it changing the brand image, repositioning the brand, driving […]

Instructionseach part should be 12 paragraphs or several bullet points in length. For this discussion post, use the same company that you chose in Module 2 to conduct your Marketing Plan project on (Red Bull GmbH). This will help you dive deeper into information on that specific company, and it will allow your peers to […]