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Archive for the ‘Marketing’ Category

Critical Approached to ICTD

Can Technology End Poverty?, by Kentaro Toyama http://bostonreview.net/archives/BR35.6/toyama.php Laptops Work, by Nicholas Negroponte http://bostonreview.net/archives/BR35.6/negroponte.php The Shiny New Gadget that Works, by Jenny Aker http://bostonreview.net/archives/BR35.6/aker.php Evaluate, by Dean Karlan http://bostonreview.net/archives/BR35.6/dkarlan.php You are required to read all four articles. The assignment for the week is to write a two-page (double-spaced) essay based on these readings. The essay […]

Creating a Vector Still Life on Adobe Illustrator

For this Assignment, you will need Adobe Illustrator!!! Assignment Overview What: Every artist through history has tackled the “Still Life” (https://en.wikipedia.org/wiki/Still_life). This week I’ll show you how to create a stylized version of a still life using the vector object, path, and point tools in Adobe Illustrator. I want you (ideally before class so you […]

Current Event Submissions

-Students are required to find one (1) current or a recent event that connects in some wayto a marketing topic we have or will cover in our course. –  Students will be asked to write a summary of no less than 500 words -Introduction of topic Background and context Connection to a specific topic (or […]

Marketing Case Study Presentation

What if Ferris Valley Foods could develop an employment policy for the hiring of ex-offenders? What are some of the factors does your group feel that the company should consider?What do you think Larsen should do? What recommendations should he make to his strategic management team?If that employment policy came to fruition.does your group feel […]

This is an essay about surveillance in the time of the Covid-19 pandemic.

MEDST 381W  Surveillance  Prof. MaxwellResearch Essay #2 DUE DATES: First (perfect) version is due on or before Nov. 20, 2020. Second revised version (if needed) is due on or before Dec. 9, 2020 Topic: This is an essay about surveillance in the time of the Covid-19 pandemic. Your paper: Will identify and analyze the role […]

Customize for A Bakery Selling Croissant

Customize for A Bakery Selling CroissantImagine there is a new brand launched, selling Croissants in Turkey. A croissant is crescent shaped roll made with yeast-risen dough. (Reference: https://myfavouritepastime.com/2018/04/10/what-is-a-croissant/) Task: Analyze the customer segments of a croissant provider and reflect on how you would customize for the segments. Think of a croissant provider. It could be […]

Assignment

read Chapter 7 in The New Marketing: Disrupting the Content Distribution Mix. Assignment Answer these selected chapter analysis questions at the end of Chapter 7: How can a media planner determine the best channels to recommend to his/her clients?What are some of the lessons from the POEM model?How can AI be helpful in improving a […]

Discussion

This week, read these articles on retailer REI and the topic of Black Friday. https://www.businessinsider.com/rei-closes-for-black-friday-survives-retail-apocalypse-2018-10 (Links to an external site.) https://www.rei.com/opt-outside (Links to an external site.) (Links to an external site.) https://twitter.com/rei (Links to an external site.) Retailer REI chose again to close on Thanksgiving instead of directly reaping the rewards of higher sales on […]

Creating a Vector Still Life on Adobe Illustrator

For this Assignment, you will need Adobe Illustrator!!! Assignment Overview What: Every artist through history has tackled the “Still Life” (https://en.wikipedia.org/wiki/Still_life). This week I’ll show you how to create a stylized version of a still life using the vector object, path, and point tools in Adobe Illustrator. I want you (ideally before class so you […]

Marketing

Three years ago, Cecilia opened Too Cute!, a company that sells supplies and party favors for baby showers. Since her business has been rather low-volume from the beginning, Cecilia has chosen to operate from a store on Etsy rather than her own website or a brick and mortar location. Now she has decided to take […]

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