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1. Marketing activities are often thought of in terms of building a brand. How would you determine whether a marketing activity really contributes to building a brand? Can some marketing activi- ties reduce the value of a brand? What activities could reduce the value of a brand and how would they do so?2. Unlike tangible […]
Archive for the ‘Marketing’ Category
theories in individual decision-making
November 16th, 2020 
Individually you are required to write an essay about theories in individual decision-making. You need to identify and compare at least three theories. For example, extended problem solving, limited problem solving, and habitual buying. In addition, chose one and critically discuss it and link it to the degree of consumer involvement. It is recommended to […]
Sales Promotion Outline
November 16th, 2020 Find a recent consumer sales promotion, different from those presented in class. Outline the sales promotion by identifying the strategy being used, the product its connected to and the perceived objective of the promotion. Discuss why you feel this in an effective or ineffective sales promotion.
Media Influence
November 16th, 2020 Identify part 1 and 2 in the paper * Part1. Focused Reflection: For this assignment you will consider the influence of the media on individuals, organizations and society as a whole from an economic perspective. With this new lens you now have a foundational academic and personal understanding of the whole (media influence) and its parts […]
4 p’s of chick fil a
November 15th, 2020 Watch this video and answer the following questions:https://www.youtube.com/watch?v=cHAie2mz3gQ After watching the video, discuss the following: Describe how Chic-Fil-A implementation of the 4Ps have led to its success How is Chic-Fil-As use of Purpose and People helpful in gaining customers? […]
Skillset review summary
November 15th, 2020 Your task is to write a two-page report providing comments regarding your CSD results. You may think about it as an executive summary. It is desirable to write it in the third person (using not “I am” but “s/he is”) which is intended to make the report more objective. Describe the results, discuss their accuracy […]
Describe the concept of social mobility and its various forms.
November 15th, 2020 Standard essay format: introduction/body/conclusion. While you may certainly provide additional information from outside sources, please use attached course textbook pages as your primary source of information based on the text book Consumer Behavior Buying, Having, and Being Michael R. Solomon, 2017. Please reference the page number/numbers of this text book or outside sources used. As […]
Posted in APA (edition "APA 6"), Marketing 
Comments Off on Describe the concept of social mobility and its various forms.Synthesis of Sources
November 15th, 2020 ObjectiveThe objective of paper 3 is to synthesize research youve summarized in the Annotated Bibliographies and add three additional scholarly references to make the literature review more robust. PurposeThis assignment will allow students to gain experience identifying key concepts/ideas/data found in the course of researching. You will learn to compare/contrast/critique the insights from secondary sources. […]
Explain the 3 systems of Freuds personality theory.
November 15th, 2020 Standard essay format: introduction/body/conclusion. While you may certainly provide additional information from outside sources, please use attached course textbook pages as your primary source of information based on the text book Consumer Behavior Buying, Having, and Being Michael R. Solomon, 2017. Please reference the page number/numbers of this text book or outside sources used. As […]
Posted in APA (edition "APA 6"), Marketing Comments Off on Explain the 3 systems of Freuds personality theory.Discuss the positive and negative consequences of todays culture of participation that is enabled by social media platforms.
November 15th, 2020 Standard essay format: introduction/body/conclusion. While you may certainly provide additional information from outside sources, please use attached course textbook pages as your primary source of information based on the text book Consumer Behavior Buying, Having, and Being Michael R. Solomon, 2017. Please reference the page number/numbers of this text book or outside sources used. As […]
Posted in APA (edition "APA 6"), Marketing Comments Off on Discuss the positive and negative consequences of todays culture of participation that is enabled by social media platforms.