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August 3rd, 2017 
admin Business plan.
Business Overview
Toyota is one of today’s most celebrated car manufacturers and dealer throughout the world and especially in the U.S. Having been around for close to 57 years, Toyota as a car manufacturing and assembling company has greatly perfected the art of car dealings (Toyota, 2014). Toyota takes pride in ensuring that they do not only work hard to beat competition and maintain its current market position, but it strives to effectively satisfy its customer needs. It is because of this reason that Toyota (2014) explains that Toyota ensures that its cars are not only but with popular options that the market demands but has option packages for those unique customers.
Toyota operations in the U.S. goes back to 1957, when the company was registered as a motor manufacturing company. Since then, it has developed cars that meet different needs for different people based on the terrain, weather, and the economy. Toyota is more conscientious as to how the end user will find the car to meet their various demands (Toyota, 2014). Therefore, Toyota looks at its sales units as another satisfied customer. Toyota seeks to improve on its engineering, as engineering demands are constantly being challenged and changing with time.
Toyota sells various kinds of cars ranging from four-wheel drives, two-wheel drives, and pickup trucks which come in different models as the company makes improvements on initial ones. In terms of sales, Toyota is currently doing well because of its marketing strategy, expansions and by being able to address customer needs through their car production (Rechtin, 2014). At the same time, Toyota is redefining its employees responsibilities to be more “integrated, flexible and efficient” which in turn improves marketing and sales (Rechtin, 2014).
One of Toyota’s most talked about car is the Toyota Prius Two. The Toyota Prius Two changed the way consumers view hybrid cars and to many, it was the birth of hybrid cars (Toyota, 2014). A hybrid car is basically a car that utilizes two sources of energy to operate, but the rechargeable source is used more than the gasoline energy source. The Toyota Prius Two was developed to meet the need for a fuel economy car that would be the future answer of our decreasing fossil fuel.
Toyota Prius Two is fuel economical as it utilizes a combination of 51 mpg city/48 mpg highway/50 mpg energy for it to perform (Toyota, 2014). For most of us, this is way better gas mileage than a car that operates purely on gasoline. The hybrid car is also environmentally friendly, as it does not produce as much waste product compared to an average car. Toyota explains that the hybrid car reduces the company’s carbon footprint because it is a hybrid synergy drive, thus making it less pollutant.
Safety measures of the car are also top notch as it is built to respond quickly to emergency brakes or situations as well as being ready for any difficult situation. It is also fitted with a solar panel roofing that trap sun rays during the day to use the energy for simple air circulation in the car (Toyota, 2014). The car goes for $24,200 and according to (Tuttle, 2012), its sales have skyrocketed since 2012, thus making it the third best selling hybrid car. Global sales have reached over quarter a million dollars, but the benefits associated with the Toyota Prius Two is the icing on the cake. From the Toyota flagship hybrid, Toyota has been able to develop an additional three hybrid models with more additional features and benefits.
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