Apple Inc. in 2015

Discussion Questions:

What historically have been Apple’s major competitive advantages? Use Barney’s VRIO framework to answer this question.
What are Apple’s current competitive advantages? Use Barney’s VRIO framework.
Which historical competitive advantages have become sources of competitive parity?

Apple Inc. in 2015

Discussion Questions:

What historically have been Apple’s major competitive advantages? Use Barney’s VRIO framework to answer this question.
What are Apple’s current competitive advantages? Use Barney’s VRIO framework.
Which historical competitive advantages have become sources of competitive parity?