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October 16th, 2015 
admin Case study analysis–Lenovo: Building a Global Brand
Order Description
Case study analysis guidance:
What is the key branding issue in this case? What are the secondary branding issues? Elaborate on how well Lenovo addressed each of the issues you have identified, supported with examples from the case. In your opinion, could they have done anything better?
Posted in Uncategorized October 16th, 2015 admin Case study analysis–Lenovo: Building a Global Brand
Order Description
Case study analysis guidance:
What is the key branding issue in this case? What are the secondary branding issues? Elaborate on how well Lenovo addressed each of the issues you have identified, supported with examples from the case. In your opinion, could they have done anything better?
Posted in Uncategorized 