Standard essay format: introduction/body/conclusion. While you may certainly provide additional information from outside sources, please use attached course textbook pages as your primary source of information  based on the text book Consumer Behavior Buying, Having, and Being Michael R. Solomon, 2017.  Please reference the page number/numbers of this text book or outside sources used.

As far as grading criteria, the maximum points are given for well-organized writing submissions that respond to the assignment clearly and directly.  Please ensure you have the proper use of grammar, spelling, punctuation, citation style ,etc.