Answer the question by showing you understand some key ideas from the materials and look for support outside the materials and cite all of them. The goal is to show understanding.

The question is: DeBeers is often thought of as a monopoly in diamonds. Is this true? Explain why or why not. Use the firm theory to discuss their future.

It an open answer question.

Here are the links to the materials:
De Beers Diamonds: http://www.paulzimnisky.com/a-brief-history-of-de-beers
De Beers Brief History: https://www.businessinsider.com/history-of-de-beers-2011-12#by-the-time-rhodes-died-in-1902-de-beers-controlled-90-of-the-worlds-rough-diamond-production-and-distribution-but-it-was-ernest-oppenheimer-who-made-the-company-an-empire-4