I need to write an answer to this apple case

This is how the task sounds :

You will find two business cases studies below
choose one and write a short answer essay on the selected case (DO NOT ANSWER THE DISCUSSION QUESTIONS GIVEN, THEY ARE JUST TO HELP YOU GENERATE IDEAS). The essay needs to be a coherent text.
The requirements for the essay:

500 words
12 Times New Roman
written in a formal / academic style
needs to have a clear structure: opening, body (with few developed arguments) and a conclusion
written in correct grammar
correct sentence structure, linkers
most importantly needs to include business vocabulary