To prepare our Voice Wars case discussion read the case carefully and prepare and upload your typed answers to the following questions: 

1.  Who is the best positioned firm in the Voice Wars?  Weakest positioned?  Consider Google, Apple and Amazon.

2.  Is voice a winner-take-all or winner-take-most market?  Why?

3.  What should be Google’s strategy in voice?  What is the business model?  How is it different from Apple and Amazon?