Topic
Topic: two advertisement
Order Description
Using what you have learned about the importance of research and planning in developing advertising, findand submit 2 ads.
First, find an exampleof an ad that shows evidence of being based on sound research and strategy.
Then find another ad that you think belongs in the “Hall of Shame” –in other words, it appears that the ad’s creators did not base it on research and as a result the ad is not effective or has some major problem.These must be real advertisements (TV or other medium), not parody ads.
And, your ads may not be more than 5 years old (i.e., 2011or later)Submit copies of 2 ads or links to the ads, along with a brief write-up explaining:Why you believe ad#1 shows evidence of being grounded in researchWhat is the problem with ad#2 and what research could have been done to help
For credit, you must include 2 ads and your written explanation addressing both ads. No partial credit will be granted.
Order Description
Using what you have learned about the importance of research and planning in developing advertising, findand submit 2 ads.
First, find an exampleof an ad that shows evidence of being based on sound research and strategy.
Then find another ad that you think belongs in the “Hall of Shame” –in other words, it appears that the ad’s creators did not base it on research and as a result the ad is not effective or has some major problem.These must be real advertisements (TV or other medium), not parody ads.
And, your ads may not be more than 5 years old (i.e., 2011or later)Submit copies of 2 ads or links to the ads, along with a brief write-up explaining:Why you believe ad#1 shows evidence of being grounded in researchWhat is the problem with ad#2 and what research could have been done to help
For credit, you must include 2 ads and your written explanation addressing both ads. No partial credit will be granted.