Please hand in the hard-copy of the assignment (either typed or hand-written) at the beginning of the class.
1) Read the following and make THREE comments about EACH article/webpage. You can comment on things that you believe are particularly important, interesting or surprising.

2) Relate the business week article to the Freedom Index. How do these fit together or do not seem consistent with each other. Make two comments about the relationship and justify your comment.

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Topic: global marketing

Order Description
Critically assess the concept of ‘Glocalization’ and discuss how it relates
to the ‘standardization-adaptation debate’ that prevails in Marketing
literature. Based on your literature review, analyse, compare and
discuss the extent to which two companies of your choice use a ‘glocal
strategy’ (i.e. standardize and adapt their marketing mix) in their global
marketing programmes.

Topic: global marketing

Order Description
Critically assess the concept of ‘Glocalization’ and discuss how it relates
to the ‘standardization-adaptation debate’ that prevails in Marketing
literature. Based on your literature review, analyse, compare and
discuss the extent to which two companies of your choice use a ‘glocal
strategy’ (i.e. standardize and adapt their marketing mix) in their global
marketing programmes.