Health care reform has made insurance accessible to everyone. It is important for consumers to understand and compare health care coverage options. From a marketing perspective, consider consumers and why it would be important to understand consumer needs and how to market to different consumers based on their needs.

Use the attached Case Study Comparison Worksheet to complete the assignment. Use a correct APA title page as the cover page for your document.

Follow the directions in the worksheet.

Part 1

Complete the chart that differentiates different types of health care insurance.

Part 2

Review the insurance plans you will see in the second chart and answer the questions that follow.