Required Media
Thompson, W. (2005). Effecting change through active engagement with stakeholders [Books24x7 version]. Retrieved from http://common.books24x7.com/toc.aspx?bookid=38399

Note:  The approximate length of this media piece is 6 minutes.
Optional Resources
Chebiyyam, M. V. V. N. S., & Saxena, K. B. C. (2012). Simbhaoli Sugars Limited: Innovating farmer communication services (Case No. 9B12E010). London, Ontario: Ivey Publishing.

Collins, M. (2015). Making your votes count: Creating a game plan for strategic workforce analytics in HR. Workforce Solutions Review, 6(6), 3234. Retrieved from http://www.ihrimpublications.com/index.php

Weil, M., & Reddin, C. P. (2015). Boldly go: Character drives leadership at Providence Healthcare (Case No. 9B15C002). London, Ontario: Ivey Publishing.

Discussion: Role of Stakeholder Engagement
As assessed in Week 3, a SWOT analysis can provide a variety of complex applications to the world of business strategic planning. From this examination, there are further revelations in connecting a SWOT analysis to stakeholder communication and engagement. With a comprehensive understanding of an organizations existing relationship with stakeholders, strategic planning can facilitate effective decision making to benefit all involved parties.

To prepare for this Discussion, review the strategy practice case you analyzed in the Week 3 Discussion, Getting the Most Out of a SWOT Analysis, and the Mapping Stakeholder Influence figure provided on page 235 of Dyer, Godfrey, Jensen, and Bryce (2018). Be sure to also review the video Effecting Change Through Active Engagement With Stakeholders, provided in the weeks Required Media. Consider how you can leverage communication strategies to motivate the different stakeholder groups to engage in strategic change within an organization.

By Day 3
Post an analysis of the role of stakeholder engagement in strategic planning. Your analysis should include the following:

A brief description of your chosen case, including context such as industry and stakeholder groups
An analysis of one stakeholder group that you feel is more valuable in engaging toward the strategic plan. Be sure to answer the following with supportive examples:
How does this stakeholder group impact the business?
What motivates this stakeholder group to engage with the organization, and why is this motivation valuable for strategic planning?
A detailed explanation of communication strategies that could engage this group of stakeholders effectively. Provide a rationale and supportive examples of how these strategies will engage and motivate change with the chosen stakeholder group.
Be sure to support your work with a minimum of two specific citations from this weeks Learning Resources and at least one additional scholarly source.

Refer to the Week 5 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work.

Read a selection of your colleagues postings.

By Day 5
Respond to at least two of your colleagues postings in one or more of the following ways:

Compare your initial posting with that of your colleague, including insights on communication plans for stakeholder engagement.
In what ways do you agree or disagree with your colleague on the value of the identified stakeholder group, and how can this enhance or expand on your own choice of communication strategies?
Provide a suggestion for an additional stakeholder group to better support your colleagues posting, including a rationale for your suggestion.
Please note that, for each response, you must include a minimum of one appropriately cited scholarly reference.

Return to this Discussion in a few days to read the responses to your initial posting. Note what insights you gained as a result of reading the comments your colleagues made.