Last week you chose a company or organization to focus on as you develop your culminating project for this course.  This week you will write a short paper that:

Identifies the company/organization you have chosen.
Discusses a specific challenge or issue facing the company that could be addressed through a PR campaign.
Describes the target consumer/audience of the campaign – is it the general public? Employees
Conduct research beyond the textbook. This assignment should be double spaced,  1-2 pages in length (not including cover)  and include citations and references in APA format.