Use the uploaded materials below to answer each of these questions INDIVIDUALLY. Each question needs to be answered in summary format. Reference the appropriate material uploaded below per question.

**Work NEEDS to be completed in UNDER 3 HRS!!**

-the external situation of the firm: defining the industry, analyzing industry structure using the 5 Forces model, discussing the effects of PESTEL on the industry structure
-the internal situation of the firm: value chains, resources & capabilities, how these relate to both  competitive and corporate strategy
-competitive (or generic) strategy: scope (broad or niche) and basis of competitive advantage (differentiation or low cost leadership)
-competitive advantage and how different competitive strategies can generate wider than average margins/wedges
-corporate strategy (focus on related diversification, the better off test)
-the congruence model as a diagnostic tool, concept of Fit

***Pull terms and concepts from the attached PowerPoint’s to incorporate in answers**

1. Using the IbisWorld report reading (Excerpts from IBISWorld Industry Report 45121 Book Sellers in the US.docx ), briefly analyze and develop conclusions about the 2019 U.S. book store industry (as it is defined in the report) using the Five Forces Model. Please structure your answer using the table format below, rank ordering the forces from the strongest and most influential/important to the weakest.  Then in a sentence or two (outside and below the table), provide an overall conclusion about the attractiveness and relative profitability of the industry in 2019.

Example table (try to cut and paste this into your answer box, but if that doesn’t work, you have a basic table editing/creation tool available in your text box.)

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