Insights/Findings (25%)- Clear set of insights from the analysis and the corresponding business recommendations towards business objectives
Story layout (25%)- A clear storyline from the analysis, which is structured, logical and, addresses a specific purpose and audience.
Usability/Elimination of Visual Clutter (25%) Do ensure your visualizations are interactive (Use of filters Parameters, Actions etc) and the overall view contains minimal clutter (Appropriate selection of Colours, size, tool tips, emphasis more on data-ink vs non-data ink).
Appropriate chart / Table selection (25%) Your selection of charts needs to aid in cognition. It should be easy for a consumer to understand the insights from them.