The objective of this project is to gain some insight into business models by developing business performance metrics for a firm.

This essay includes six parts:
1. Mission statement

2.Business model:
a. Strategy description; What is the customer value proposition?
b. Differentiation of products or services
c. Operations

3.Competitive and business factors:
a. Describe the industry and trends and major competitors (include global business issues)
b. Critical success factors (CSF)what the firm must do to implement strategy such as product quality, customer service, technology and increasing market share.
c. What are the firms strengths and weaknesses?
d. What are the competitive threats?
e. What are the opportunities for competitive advantage?
f. What are the major ethical and social responsibility issues?
g. What are the major business risks?

4.Customer analysis (include global business issues):
a. What is the customer value proposition?
b. Who are the customers?
c. What are the firms important market strategies and segments?
d. What is the size of the market and your firms approximate market share?
e. Describe recent new product introductions and the firms new product plans.

5.Key Value drivers:
a. What are they?
b. Explain how they affect sales growth and profits?

6.Balanced scorecard (firm strategy level) which includes several measures for each perspective. Explain why you chose those measures, the linkages between the measures, and the relationships to the firms goals, strategy and value proposition. Provide a strategy map to illustrate the linkages between the various perspectives as in the sample balance scorecard of the credit card company. Include Targets for the next three fiscal years for each measure as in the sample balance scorecard for the utilities company.

The balanced scorecard (BSC) requires the firm to set goals and related measures for four critical aspects of performance to enable strategy implementation:

1.Financial
2.Customer
3.Internal perspective
4.Learning and growth