Answer the two following questions with the resources provided (links, videos, articles and trends). one page per each and it should be donee straight as question-answer. no introduction needed,  just  the  answer of those.e

Leading companies start with the customer and work backwards from them to derive a solution. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Based on the readings and the Session 2 slides: 

1.- How do we identify WHO our customer is?
2.- How do we turn their needs and inputs into innovation?

Readings / videos:

Turn customer inputs into innovation https://hbr.org/2002/01/turn-customer-input-into-innovation

Customer needs: https://blog.hubspot.com/service/customer-needs

Exactly WHO is your customer: https://www.humansynergistics.com/blog/culture-university/details/culture-university/2018/03/30/customer-clarity-exactly-who-is-your-customer

Also another resources as tech trends:

Tech Trend: Natural voice browsing (Google home, Apple HomePod,  Alexa)
Tech Trend: No lines checkout – The Amazon Go experience
Method/tool: Walking backwards from the customer  IMPORTANT FOR THE SECOND QUESTION. We need to first understand what the customer need and then look for solutions.

Its important to point out in some ways that execution is significantly more important than ideas.