Pick a product, service, or business that has a strong presence in pop culture. The presence can be through marketing, public relations, or just the product/service itself.

I urge you to choose a company that already has some of your money. You are tasked with figuring out how that company gets customers (like you and me) to consume its products. How effective are the marketing strategies? What groups or generations does the company aim to reach? What about gender? What about socio-economic class? Has this company put out any advertisements that highlight or communicate about COVID-19? Does that matter to you? Why/why not?

Briefly explore what sort of history the company has, and how has it flourished or floundered?

Speaking for yourself, you must establish how your chosen product or service a want or a need. Yes, you are able to argue that its both