Week Four Analysis of Starbucks:
This week we continue the analysis of Starbucks. Using each of the terms from the Week 4 Conceptual Inventory as a header, provide an analysis of Starbucks relative to that term. In summation, provide a narrative of where you believe Starbucks has it right and where they could improve; along with the reasons why.
Terms to address:
-Generic Competitive Strategies
-Shareholder Value
-Related Diversification
-Unrelated Diversification