This crisis communication plan is based on 2006 Duke rape accusations. Please write Purpose and Objectives part.
The purpose statement details the organizations policies toward its publics. It might say, for example, In a crisis, an open and honest disclosure with the media shall be stressed. The purpose is an expressed hope for a recovery and return to normalcy, to get out of the media. The objectives are responses to the question, What do you hope to achieve with this plan? Objectives should not be overly ambitious in difficulty or number. For example, a company many adopt the following goals: (you will have to determine what those goals are, e.g., they may reflect how the company wants to be viewed by its customers or publics as one.