This week, when thinking about sports and media, let’s read this article first published in WIRED magazine on how viewers in 2017 watched the Super Bowl.
https://www.wired.com/2017/02/how-to-watch-the-super-bowl-without-cable/
What are the advantages of cutting your cable connection (or satellite dish connection) and opting for one of these choices? Super Bowl ads for 2019 on the CBS show were slightly more than $5 million for a 30-second spot, roughly the same as for a spot in 2018’s game. Do advertisers get their money’s worth, with people electing to NOT watch the game on a TV through a cable provider or satellite system, and with DVRs skipping the ads?
And then read this article on what sports journalism will look like in Super Bowl 100:
https://www.wired.com/2015/12/the-media-will-have-a-very-different-role-at-super-bowl-100/
Then let’s think about these questions: what do the panelists say about the game itself? What about the players? Access from the homes of the players? Would you be interested in watching that (like Big Brother?) The panelists say we will still be looking at the game on a TV set, but what might that look like? Would you watch it on Virtual Reality devices? What will Media Day that takes place just prior to the Super Bowl look like? You might have to copy and paste these URLs into a browser to read them. T