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Global Marketing

 

your paper,

  • Under an Executive Summary heading
    • Summarize the rational of your plan.
  • Under a Situation Analysis heading
    • Analyze the environmental situation of Airbnb in  Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your ).
    • Discuss how market research, information systems and big data will help you understand the region better.
  • Under a General Strategy heading
    • Explain your segmentation, targeting, and positioning strategy for that line of product in the new region (Hint: Refer to your ).
    • Discuss your market entry strategy including export selling and sourcing activities, if any.
  • Under a Specific Plans and Strategies heading
    • Explain your competitive advantages strategies to compete against five industry forces.
    • Formulate the 4Ps:
  • Product and brands (Hint: Refer to Part 2 of your )
  • Price
  • Place
  • Promotion with a special focus on digital media and IMC (Hint: Refer to your )
    • Discuss the companys CSR and social responsiveness strategies particularly in the selected region.

The Global Marketing Plan Part 2 Final Paper

  • Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Centers resource.
  • Must include a separate title page with the following:
    • Title of paper
    • Students name
    • Course name and number
    • Instructors name
    • Date submitted
  • For further assistance with the formatting and the title page, refer to .
  • Must utilize academic voice. See the resource for additional guidance.
  • Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
    • For assistance on writing as well as , refer to the Ashford Writing Center resources.
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