International Entrepreneurship

You are acting as an individual IntEnt business consultant. XYZ, your U.S.-based client firm, has been monitoring healthy returns in overseas business and is seeking your advice on international business expansion. XYZ asked you to conduct an international marketing feasibility study and develop strategic recommendations for its international expansion.

Your international business feasibility study should map out your client’s international expansion and set up a business venture with a view of a medium-term success (a profitable business). Your client does not limit your choice by specific countries or other limitations, constraints, or conditions imposed on your research (it is your task to advice on those issues, if any).

Assignment

For your purpose please complete the following steps:

1. Select 1 (one) product or service from business proposals/ads that you like the most (please refer to the “COMMERCIAL NEWS USA” at http://www.thinkglobal.us/). No need to coordinate your choice with other students. For verification, please attach a 1-page copy (picture) of your chosen product/ service description in PDF to your Final exam report.

2. Based on the chosen product/service, conduct a comprehensive market research and find the best market (country) for your client’s international business expansion. Use the step-by-step international market research methodology. It can be found in one of my PPPs or directly at http://export.gov/mrktresearch/eg_main_018210.asp.

3. Find at least one international business partner in the target country (emerging market) and provide contact information (explain how you arrived to your choice of this partner and what sources of information/assistance you have used. I should be able to verify the steps of your research in grading your final exam report.

4. Suggest and justify the best practical entry strategy (exporting, joint venture, licensing/franchise, or a 100% subsidiary).

5. Give your assessment of strategic benefits/costs/risks and contingency strategies related to your recommendations.

International Entrepreneurship

Order Description

Please choose one entrepreneur from Wang Jianlin (WanDa Group -China) or Sam Walton (Wal-Mart -US) to write this paper (3000 words).
There are 2 separate parts, please follow the structure and points below.

Part A – 2000 words (15 references)

The report required to construct a case study on an international entrepreneur from a country of their choice with a specific focus (see list below which you will allocate. E.g. If you are assigned technology entrepreneurship, you will find an international entrepreneur who is an entrepreneur also). And mentioned below points:

1. Who is your entrepreneur?
2. What dose he do?
3. What motivated him to set up the business?
4. What are the environmental/ family/ innovation theory? What influence his decision?
5. Discuss if he was born or made entrepreneur?
6. Use the Nascent Entrepreneurship model or Mcclelland’s theory of needs to analyse.
7. Are there any lessons learned ( success and failure)?

Part B – 1000 words (7 references)

Identify the main themes below emerging from the case study, and how the focal international entrepreneur (in part A) and their firm confirms or disconfirms the international entrepreneurship literature. For example, sb says technical entrepreneur has to be educated, but based on the discussion on part A, Bill Gates is not educated, therefore the theories that suggest us take entrepreneurs up to educated……so the theory do not support…

Indicative topics include:
1. Gender and international entrepreneurship
2. Family and international entrepreneurship
3. Financing international entrepreneurship
4. Technical international entrepreneurship
5. Social international entrepreneurship
6. Habitual international entrepreneurship
7. Ethnicity international entrepreneurship

International Entrepreneurship

Order Description

Please choose one entrepreneur from Wang Jianlin (WanDa Group -China) or Sam Walton (Wal-Mart -US) to write this paper (3000 words).
There are 2 separate parts, please follow the structure and points below.

Part A – 2000 words (15 references)

The report required to construct a case study on an international entrepreneur from a country of their choice with a specific focus (see list below which you will allocate. E.g. If you are assigned technology entrepreneurship, you will find an international entrepreneur who is an entrepreneur also). And mentioned below points:

1. Who is your entrepreneur?
2. What dose he do?
3. What motivated him to set up the business?
4. What are the environmental/ family/ innovation theory? What influence his decision?
5. Discuss if he was born or made entrepreneur?
6. Use the Nascent Entrepreneurship model or Mcclelland’s theory of needs to analyse.
7. Are there any lessons learned ( success and failure)?

Part B – 1000 words (7 references)

Identify the main themes below emerging from the case study, and how the focal international entrepreneur (in part A) and their firm confirms or disconfirms the international entrepreneurship literature. For example, sb says technical entrepreneur has to be educated, but based on the discussion on part A, Bill Gates is not educated, therefore the theories that suggest us take entrepreneurs up to educated……so the theory do not support…

Indicative topics include:
1. Gender and international entrepreneurship
2. Family and international entrepreneurship
3. Financing international entrepreneurship
4. Technical international entrepreneurship
5. Social international entrepreneurship
6. Habitual international entrepreneurship
7. Ethnicity international entrepreneurship